Child materialism? I would say all materialism is linked to low self esteem. It seems like some people never grow up — I’m constantly amazed that I’m supposed to be impressed by someone’s stuff.
But I didn’t get it when I was a kid, either.
Child materialism linked to self-esteem – Yahoo! News
In two studies reported in the Journal of Consumer Research, they found that materialism spikes in early adolescence and declines by the end of high school, mirroring the years children are most prone to teen angst.
Between the ages of 12 and 13 children try to compensate for low self-esteem through material goods that they think will make themselves feel better, or that they think will raise their status among their peers.
“While peers and marketing can certainly influence teens, materialism is directly connected to self-esteem,” said Professor Deborah Roedder John of the University of Minnesota,
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